did brands stop using adobe products to generate this ads

Absolutely. Here is that same response, now in English:

No, big brands have not stopped using Adobe products to generate these ads. In fact, quite the opposite—many major brands are actively adopting and expanding their use of Adobe's AI tools, such as Adobe Firefly and GenStudio, to create marketing content at scale.

Here are some key brands currently using Adobe's AI platforms:

• Coca-Cola: Partnered with Adobe to develop "StyleIDs"—a system that encodes complex design rules and brand visual identity. They also used Firefly for the "Project Fizzion" initiative, which reportedly allowed them to generate brand-compliant content 10 times faster.
• Amazon Fresh: Collaborated with their agency KINESSO to use Adobe Firefly custom models. This move reportedly helped them slash content production time by 93%.
• The Estée Lauder Companies: Established a partnership with Adobe to adopt Firefly across their extensive portfolio of brands. Notably, their brand Too Faced used the Adobe Firefly video model to produce its first fully AI-generated campaign.
• Newell Brands (owner of Sharpie, Paper Mate, Elmer's, etc.): Leveraged Adobe Firefly custom models to reduce packaging design time by 75% and cut the creation time for social media assets by one-third. Overall, their content production speed reportedly increased 5-fold.
• Other brands: Additional companies utilizing Adobe GenStudio and Firefly include Mondelez, Henkel, IBM, and agencies like Omnicom.

In short: Adobe's AI tools are becoming an increasingly central part of major brands' marketing tech stacks, specifically aimed at boosting efficiency, enabling personalization, and scaling content production—not replacing them.