Duolingo top 10 geographies by various metrics

While Duolingo closely guards its exact real-time rankings for daily and monthly active users by country, the company regularly releases geographic data across various other metrics through its annual Language Reports, earnings calls, and Duolingo English Test (DET) demographics.

Here is how Duolingo’s top geographies break down across different performance and usage metrics based on data through 2024–2026.

1. Duolingo English Test (DET) Takers (Top 10)

The Duolingo English Test is a massive driver of high-margin revenue for the company. Because the test is used primarily for university admissions and visa applications, the top demographics are heavily skewed toward Asia and North America.

Top 10 Countries by DET Test Takers (As of 2025):

1. China (12.88%)
2. India (12.43%)
3. Canada (5.49%)
4. United States (4.23%)
5. Brazil (3.49%)
6. South Korea (3.39%)
7. Mexico (3.36%)
8. France (2.95%)
9. Nepal (2.71%)
10. Pakistan (2.40%) (Note: China and India alone account for over a quarter of all global test takers).

2. Overall Revenue and User Volume

For the core language-learning app, Western markets drive the majority of the revenue, while emerging markets are driving the fastest user growth.

• Top Revenue Generator: The United States is by far Duolingo's largest financial market, consistently accounting for roughly 40% to 42% of total revenue.
• Top User Volume: The United States also holds the largest slice of the user base (accounting for roughly 25% of total users). Brazil and the United Kingdom follow closely behind, with both countries boasting over 20 million users.
• **Fastest-Growing Region:**Asia is currently Duolingo’s fastest-growing region for Daily Active Users (DAUs). China and India currently sit within Duolingo's top five global markets by overall user volume.

3. Learner Dedication and Behavior

Duolingo's Annual Language Report tracks behavioral metrics, showing which countries take learning the most seriously versus those who do it for fun.

Most "Serious" Learners (Based on average time spent learning per day):

1. Japan
2. Czechia
3. Hungary
4. Belarus
5. Germany (Note: Japan, Czechia, and Hungary are also the top three countries with the most serious English learners).

Top "Polyglot" Countries (Most learners studying 3 or more languages):

1. Finland
2. United Kingdom
3. Estonia
4. Germany
5. Australia

4. App Store Downloads

Based on App Store and Google Play metrics for the core app, the top three countries driving daily app installations and engagement generally rank as:

1. United States
2. China
3. United Kingdom