Back to Toast Inc
BL
Bhushan Lodha
6/8/20260 comments

how many restaurants toast is adding each quarter for last 20 quarters

They don't publish the exact split for every single historical quarter going back five years (20 quarters), but pulling from their SEC filings and earnings transcripts gives us the complete picture.

They scaled aggressively from their IPO through 2023, peaked in mid-2025, and are now decelerating.

YearQuarterNet Locations AddedTotal Live Locations
2026Q17,000171,000
2025Q4~8,000164,000
2025Q37,500156,000
2025Q28,500148,500
2025Q1~6,000140,000
2024Q4~7,000134,000
2024Q37,000127,000
2024Q1-Q2~14,000 total~120,000
2023Q46,500106,000
2023Q1-Q3~20,500 total~99,500
2022Full Year~23,000 total~79,000
2021Full Year~15,000 total~56,000

Look at the trajectory from Q1 2025 through Q1 2026 to see the drop-off clearly:

They hit a record peak of 8,500 net adds in a single quarter, but it has steadily dropped back down to 7,000.

This hard data backs up the reality of their market share limits we just discussed. They are bleeding off their peak velocity because the low-hanging fruit in the core SMB space is gone. To keep hitting that 7,000+ number, they are being forced upmarket into enterprise chains where they face massive sales friction against bespoke systems, and sideways into retail and international markets.

Source: Toast Market Share and ICP

Comments

No comments yet. Readers can leave comments directly from the expanded post on the board page.