A breakdown of MAU

Here's the breakdown of which specific products are included in each of those two Adobe metrics:

📊 Adobe's MAU Metrics: Product Breakdown

Metric	Included Products	Details
Total MAU (850 million+)	Acrobat, Creative Cloud, Express, and Firefly	This category includes Adobe's core document platform (Acrobat), professional creative suite (Creative Cloud), fast-growing web/mobile design tool (Express), and flagship family of generative AI models (Firefly). The count encompasses usage across all surfaces, including desktop, web, mobile, and LLM platforms-5.
Creative Freemium MAU (80 million+)	Web and mobile versions of Firefly, Express, Premiere, Photoshop, and Lightroom-10	This is a subset of the total MAU figure, focused specifically on Adobe's free-tier creative offerings. It excludes Acrobat and the desktop versions of traditional Creative Cloud apps, instead counting only the free, lighter-weight web/mobile versions designed to attract new users.

💡 Significance of the Distinction

The relationship between these two metrics reveals Adobe's freemium strategy. The Total MAU figure represents the company's entire engaged user base. The Creative Freemium metric isolates the new, fast-growing segment of free users that Adobe is counting on to convert into paying customers over time. The Creative Freemium category grew at 50% YoY versus 17% overall—more than double the rate—showing this strategy is successfully expanding the top of the funnel.

If you need any further details on these product categories, feel free to ask.

Source: Adobe AI Revenue Q1 FY2026 Breakdown

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