Products offered by Gartner

Based on the transcript provided, the three tiers build upon one another, offering increasing levels of access and personalization. Here is exactly what a customer gets in each service tier:

1. Digital-Only Offering (~$25,000/year)

This is the foundational tier focused on self-guided research and proactive content delivery.

• Digital Access: Full access to interact with Gartner's Insights through gartner.com and their mobile application.
• Proactive Content Pushing: Gartner proactively curates and pushes insights, tools, and assets directly to the user based on their specific company profile (size, industry) and their identified "Mission-Critical Priorities."
• Asset Exploration: Ability to freely search and explore Gartner’s vast library of proprietary documents and assets online.

2. Advisor Product (~$45,000 to $50,000/year)

This tier includes everything in the Digital-Only offering, plus two major differentiators focused on human interaction:

• Conference Access: One ticket to attend a Gartner destination conference.

• Expert Inquiries: The ability to book 30- to 45-minute calls (called "inquiries") with Gartner's deep domain experts. These allow clients to provide specific context about their situation and get tailored advice.

• Note: While clients average 5 to 6 of these calls per year, the subscription actually allows for these inquiries on an unlimited basis.

3. Guided Service (~$100,000/year)

This is the top tier. It includes everything in the Advisor Product, plus two premium additions designed for highly personalized, white-glove service:

• Dedicated Executive Partner: Clients are assigned a named, senior-level service person (typically a former C-level practitioner) to act as their personal guide, consultant, and "on-course caddy." Because these partners are capped at 25 to 30 clients, they get to know the individual deeply, serve as a dedicated sounding board, and act as a curated entry point into all of Gartner's insights.
• Premium Conference Experience: An upgraded, premium experience at the destination conferences.